blue three-dimensional bubble letter logo

Soft Smiles Candle Co.

March 2023-present
*this is an ongoing project
This project was inspired by my favorite yogurt, Oui by Yoplait. My goal for the project was to create a sustainable and fun candle brand using recycled Oui by Yoplait yogurt jars.

I wanted the brand to be playful but not childish and to spread positivity. My main sources of inspiration were brands such as Mala, Moco Candles, and Mar Mar.
GIF of photographs of candles and a matchbox by brands Mala, Moco Candles, Mar Mar, and MIM.STUDIO
Inspiration including work by MIM.STUDIO
Image of a full page of logo sketches for Soft Smiles in black and white
Initial logo sketches
I chose the typeface Blenny Black for the logo design because I liked the bold rounded forms of the type. I altered the original type to create more space inside of the letterforms, and I turned the circle in the “i” into a flame mark. The smile in the mark reflects the line within the “e”.

The typeface I chose to pair with Blenny Black was Franklin Gothic ATF.
For the brand’s color palette, I began by searching for key terms like “smiles”, “candles”, and “warmth” in adobe color. Once I found a palette I liked, I slightly altered the colors for Soft Smiles. I made yellow the primary color because of it’s correlation to happiness, creativity, fun, and warmth.
GIF of Soft Smiles logo in white, on different colored backgrounds. The colors are golden yellow, dark purple/blue, dark red/pink, and light pink
Final logo designs in brand color palette
GIF of packaging designs for Soft Smiles. The first image is a yellow and white candle label for the candle scent sweet honeysuckle. The second image shows hand drawn doodles in yellow on a white background
Candle label and side box designs
For the final mock ups, I combined text with illustrative elements to reflect the playfulness of the brand. Also, I used the same doodle design to create lighter and matchbox mock ups as accessories to the candles.

Final Work

Mock up of a Soft Smiles brand candle and box packaging on a white background. The candle scent is sweet honeysuckle and the color palette is yellow and white
Mock up of a Soft Smiles brand candle and box packaging on a white background. The candle scent is fresh cotton and the color palette is dark purple/blue and white
Mock up of a metal lighter on a white background. The lighter is yellow with white doodle art on top
Mock up of a metal lighter on a white background. The lighter is light pink with white doodle art on top
GIF of a matchbox mock up. There are two images with two matchboxes on a white background. The first images features yellow and light pink matchboxes with white doodle art. The second images features dark purple/blue and dark red/pink matchboxes with white doodle art
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