For the brand’s color palette, I began by searching for key terms like “smiles”, “candles”, and “warmth” in Adobe Color. Once I found a palette I liked, I slightly altered the colors for Soft Smiles. I made yellow the primary color because of it’s correlation to happiness, creativity, fun, and warmth.
For the final mock-ups, I combined type with illustrational elements to reflect the playfulness of the brand.
Final logo designs in brand color palette