Soft Smiles Candle Co.

March 2023-April 2023
This project was inspired by my favorite yogurt, Oui by Yoplait. My goal for the project was to create a sustainable, fun, and inviting candle brand using recycled Oui by Yoplait yogurt jars.

I wanted the brand to be playful but not childish and to spread positivity. My main sources of inspiration were brands such as Mala, Moco Candles, and Mar Mar.
Inspiration including work by MIM.STUDIO
Initial logo sketches
The typeface I chose for the logo was Blenny Black because I liked the bold rounded forms of the type. I altered the original type to create more space inside of the letterforms for readability, and I turned the circle of the “i” into a subtle flame mark. The smile in the mark also reflects the existing line within the “e” for cohesiveness.

I paired the typeface Blenny Black with Franklin Gothic ATF because of it’s contemporary feel and legibility.
For the brand’s color palette, I began by searching for key terms like “smiles”, “candles”, and “warmth” in Adobe Color. Once I found a palette I liked, I slightly altered the colors for Soft Smiles. I made yellow the primary color because of it’s correlation to happiness, creativity, fun, and warmth.

For the final mock-ups, I combined type with illustrational elements to reflect the playfulness of the brand.
Final logo designs in brand color palette
A few of my Oui by Yoplait yogurt jars
Unfortunately, I have not had all of the supplies necessary to make Soft Smiles a reality. However, I have continued to grow my collection of yogurt jars so that one day I can create physical candles!

Final Work

© ELLEN MADSON 2023