Sneaker Ball
June 2024-July 2024
This project was created during my time at the High Museum of Art where I served as a Creative Services Intern. The main goal of this project was to create three different styles of graphics for both social media and print to advertise an upcoming event at the museum.
I was tasked with creating three different distinct iterations. One would be based on the visual identity for an upcoming exhibition, another would be based on the museum’s general visual identity, and the last would be flexible following no specific visual identity.
Once each version was complete, I would then expand all three to be presented in four different formats for both social media and print.
I was tasked with creating three different distinct iterations. One would be based on the visual identity for an upcoming exhibition, another would be based on the museum’s general visual identity, and the last would be flexible following no specific visual identity.
Once each version was complete, I would then expand all three to be presented in four different formats for both social media and print.
Iterations and experimentations
Nike Air Max 95 Atlanta sneaker
Although each iteration had it’s own unique style, I decided to use one common element throughout each graphic. This common element was the Nike Air Max 95 Atlanta sneaker. I used the Nike Air Max 95 Atlanta sneaker because of it’s obvious relation to the theme of the event and because of it’s relation to the city of Atlanta.
After creating many iterations of each style, I finally presented my best three iterations in all four formats. These formats included social media post, social media story, mini poster, and flyer. Following the presentation, one specific version was chosen as a favorite to move forward for further development.
Two out of three of the final versions
Final Work
© ELLEN MADSON 2023