iRobot
September 2024-Present
As a Creative Services Intern at iRobot, I collaborate with creative services, product marketing, and global social to design visual assets for web, email, app, print, and social media.
I’ve had the opportunity to work on assets for the 2024 holiday season, upcoming product launches, and more.
I’ve had the opportunity to work on assets for the 2024 holiday season, upcoming product launches, and more.
iRobot LinkedIn gif
Paid Social
Most recently, I created paid social assets for iRobot’s 2025 launch of brand-new products. I made images for several different platforms including Pinterest which are shown below.
Under the artistic direction of the senior designer, I designed an aesthetic mood board-inspired layout to make an ad look less like an ad. The ads feature 3 different robots, each with multiple variations and different furniture.
Under the artistic direction of the senior designer, I designed an aesthetic mood board-inspired layout to make an ad look less like an ad. The ads feature 3 different robots, each with multiple variations and different furniture.
Organic Social
Working with the global social media team, copywriter, and junior designer, I brainstorm and create content for Instagram and TikTok. I’ve helped the iRobot social media platforms significantly increase reach, impressions, and overall engagement.
Email and App
During the 2024 holiday season, I designed several sets of images for email and app. I created 3 variations of images encompassing pre-holiday, holiday, and Black Friday.
These images successfully increased user retention and site traffic leading to higher overall sales.
These images successfully increased user retention and site traffic leading to higher overall sales.
Website
Under the direction of the creative services team, I worked to create static banners and hero images for iRobot’s site and Amazon brand store.
© ELLEN MADSON 2023